乐播传媒

Waste banks play a crucial role in the ecosystem of sustainable waste management. In line with this, PT 乐播传媒 Indonesia Tbk (PT 乐播传媒), a member of the MIND ID mining industry holding, has reaffirmed its commitment to supporting the enhancement of three waste banks operating in Kramat Jati, East Jakarta. This initiative forms part of the company’s contribution to the Cipinang River Care Program, launched by Indonesia’s Ministry of Environment and Forestry/Environmental Control Agency.

The handover of support was carried out during an event held at the Kramat Jati Community Hall on Saturday, February 14, 2026.

PT 乐播传媒’s direct involvement in strengthening waste bank operations serves as an important driver in ensuring optimal waste management—starting from the household level, through neighborhood units (RT), and up to community-level administrations (RW). By improving waste handling at its source, the initiative aims to reduce the amount of waste entering the Cipinang River, thereby helping preserve water quality and maintain the cleanliness of the surrounding environment.

Waste banks play an increasingly strategic role in promoting structured waste sorting, collection, and recycling. Beyond environmental benefits, the system also offers economic value to residents through the monetization of recyclable materials.

PT 乐播传媒 as Coordinator for Segment 3

Within the Cipinang River Care Program framework, PT 乐播传媒 has been designated as the coordinator for Segment 3, covering the Halim Perdana Kusuma, Makassar, Kebon Pala, Kramat Jati, and Kampung Dukuh areas in East Jakarta. In this role, PT 乐播传媒 actively collaborates with the Ministry of Environment and Forestry, local government agencies, and community members to ensure that program implementation remains consistent, impactful, and sustainable.

According to Asriani Amiruddin, Regulatory Affairs Specialist and Coordinator for Segment 3, the strengthening of waste banks is a key component in the effort to safeguard river cleanliness.

“Protecting our rivers must begin with effective waste management at the community level. By empowering waste banks, we want to encourage behavioral change while building a system capable of preventing waste from entering the river,” Asriani explained.

This initiative also reflects PT 乐播传媒’s broader commitment to Environmental, Social, and Governance (ESG) principles—particularly in advancing circular economy practices, pollution control, and sustainable development across Indonesia.