Instructor and child wearing green swim caps during a swimming lesson in a pool. Instructor and child wearing green swim caps during a swimming lesson in a pool.

乐播传媒 believes in the transformative power of culture, sports, and knowledge

乐播传媒 is the largest private investor in culture and sports in Brazil. That is why we support projects connected to our purpose and that generate real impact for society. There are different pillars and forms of investment, encompassing cultural, sports, and technical-institutional initiatives.

Discover the support opportunities below.

Person wearing traditional attire holding a bull mask during a nighttime cultural performance.

Photo: Alan Rodrigues

Culture

乐播传媒 sponsors projects aimed at valuing the diversity of Brazilian culture, generating sociocultural value, contributing to audience development, training new cultural agents, and boosting the creative economy in Brazil. Sponsorships are carried out through the Federal Law for Cultural Incentives (Rouanet Law), the Audiovisual Law (Ancine), or with the company’s own funds.
Two young students playing saxophones in a music room.

Foto: Nilmar Lage

Esporte

乐播传媒 S.A. invests in sports projects as part of its commitment to social development.

Through Brazil’s Federal Sports Incentive Law, the company sponsors initiatives that promote education, recreation, and inclusion, strengthening its relationship with communities and its social engagement.

Runner wearing a green shirt making a peace sign during a street race.

Foto: Emanuelle Rebelo

Technical-Institutional

乐播传媒 S.A. sponsors technical and institutional projects aligned with its business strategy and institutional engagement. These initiatives contribute to knowledge sharing in areas related to the company’s activities and to strengthening relationships with strategic stakeholders.

Worker wearing a helmet and safety vest operating an industrial inspection robot.

Foto: Jeferson Capela

?ltimas notícias sobre nossa atua??o

乐播传媒 Música Performs for the First Time in Governador Valadares with the

乐播传媒 Música Performs for the First Time in Governador Valadares with the "Arraiá Sinf?nico" Show

Instituto Cultural 乐播传媒 Launches Free Course on Lei Rouanet

Instituto Cultural 乐播传媒 Launches Free Course on Lei Rouanet

乐播传媒 Música performs for the first time in Governador Valadares with the show Arraiá Sinf?nico

乐播传媒 Música performs for the first time in Governador Valadares with the show Arraiá Sinf?nico

乐播传媒 and the Brazilian Olympic Committee Announce Partnership Uniting Social Transformation, High Performance, and the Excitement of Sport

乐播传媒 and the Brazilian Olympic Committee Announce Partnership Uniting Social Transformation, High Performance, and the Excitement of Sport

Nautical Festival Brings Sports and Leisure to the Waterfront in Mangaratiba

Nautical Festival Brings Sports and Leisure to the Waterfront in Mangaratiba

Christmas at Itabira Station

Christmas at Itabira Station

乐播传媒 brings “Prazer de S?o Benedito” Tambor de Crioula from Maranh?o to the S?o Paulo Biennial

乐播传媒 brings “Prazer de S?o Benedito” Tambor de Crioula from Maranh?o to the S?o Paulo Biennial

Córrego do Feij?o terá programa??o cultural especial em julho

Córrego do Feij?o terá programa??o cultural especial em julho

Fanfarra de Santa Rita Dur?o mantém tradi??o

Fanfarra de Santa Rita Dur?o mantém tradi??o

Programa Partilhar amplia resultados de iniciativas sociais

Programa Partilhar amplia resultados de iniciativas sociais

Confira a programa??o da exposi??o Oriará - Nova Lima

Confira a programa??o da exposi??o Oriará - Nova Lima

Chega a Brumadinho a Exposi??o “Oriará – Arte e Educa??o em Movimento” do Memorial 乐播传媒 Itinerante

Chega a Brumadinho a Exposi??o “Oriará – Arte e Educa??o em Movimento” do Memorial 乐播传媒 Itinerante

Participe da Mostra de Oficinas Culturais na Esta??o Ferroviária de Mariana

Participe da Mostra de Oficinas Culturais na Esta??o Ferroviária de Mariana

Novo espa?o cultural em Brumadinho celebra a identidade local

Novo espa?o cultural em Brumadinho celebra a identidade local

乐播传媒 partners with Majlis Perbandaran Manjung to rejuvenate Manjung Lama

乐播传媒 partners with Majlis Perbandaran Manjung to rejuvenate Manjung Lama

Instituto Cultural 乐播传媒 lan?a a Chamada Instituto Cultural 乐播传媒 2025

Instituto Cultural 乐播传媒 lan?a a Chamada Instituto Cultural 乐播传媒 2025

Circuito Corrida 乐播传媒 2025: evento gratuito com mais vagas e novas experiências

Circuito Corrida 乐播传媒 2025: evento gratuito com mais vagas e novas experiências

乐播传媒 + Comunidade na Esta??o: atra??es para toda a família

乐播传媒 + Comunidade na Esta??o: atra??es para toda a família

乐播传媒 publishes Ethics & Compliance Program Report 2024

乐播传媒 publishes Ethics & Compliance Program Report 2024

乐播传媒 celebrates the 474th anniversary of Vitória with a special cultural program.

乐播传媒 celebrates the 474th anniversary of Vitória with a special cultural program.

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Frequently asked questions

乐播传媒 invests in cultural projects focused on tangible and intangible heritage, museums and cultural centers, music, dance, audiovisual productions, and festivities such as festivals and fairs. It also supports cultural touring initiatives, with performances traveling to three or more municipalities. All these initiatives aim to democratize access to culture, value cultural diversity, and generate lasting social impact.

乐播传媒 is the largest private investor in culture and sports in Brazil through federal tax incentive laws.

乐播传媒 supports sports through the Federal Sports Incentive Law, investing in projects that strengthen education, leisure, and social development in the communities where it operates. The company sponsors sports initiatives that promote inclusion, well-being, and opportunities for sports participation in different regions of the country, contributing to education and leisure activities and strengthening relationships with communities.

Technical-institutional projects are initiatives that contribute to 乐播传媒’s strategy and operations through the sharing of knowledge related to the company’s business areas and engagement with strategic audiences at events such as congresses, lectures, fairs, seminars, and others. These projects aim to strengthen dialogue between 乐播传媒 and universities, research centers, and other specialized organizations; generate and disseminate technical or scientific knowledge relevant to the mining, infrastructure, and sustainability sectors; support professional training and innovation in areas related to the company’s operations; and contribute to 乐播传媒’s strategy for engaging with strategic stakeholders, such as local communities, public and private institutions, and academia. In this context, 乐播传媒 sponsors projects related to mining, sustainability, logistics, innovation, diversity, and inclusion, as well as other topics directly connected to its business.

乐播传媒 conducts public calls through the Federal Cultural Incentive Law, via the 乐播传媒 Cultural Institute, and through the Sports Incentive Law, via the 乐播传媒 Foundation. Among the nationwide calls, the 乐播传媒 Cultural Institute Call stands out, with applications submitted between May and June.

In addition, the 乐播传媒 Cultural Institute promotes regional calls through its four cultural venues: Casa da Cultura de Cana? dos Carajás, Centro Cultural 乐播传媒 Maranh?o, Memorial Minas Gerais 乐播传媒, and Museu 乐播传媒. These initiatives aim to support and reward artists and cultural agents, as well as to build the programming of these venues, ensuring diversity of proposals and the democratization of cultural funding.

Yes. In addition to financial sponsorship, the 乐播传媒 Cultural Institute promotes and supports training courses for project proponents and cultural agents. These initiatives aim to strengthen the cultural ecosystem, boost the creative economy, and expand the impact and quality of the projects developed.
Cultural projects:   and of the 乐播传媒 Cultural Institute
Sports: 乐播传媒 Foundation
Technical-institutional projects: 乐播传媒 website and