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Learn more about the evolution of the 乐播传媒 brand and find out how our collection was born and is maintained today.?
Purchase of Canadian mining company Inco
In 2006, 乐播传媒 purchased the Canadian mining company Inco. This moment was decisive for the diversification of its product portfolio and it is also considered the greatest advance towards the internationalization of its operations. In the image it is possible to see the items in our collection related to this purchase, with indications of the transaction values.
Jornal da 乐播传媒
For 35 years, Jornal da 乐播传媒 is the company's main printed vehicle. The publication, which had its first edition launched in 1974 and circulated until the beginning of 2009, featured the main events of the mining company, interviews and highlighted facts.
Fundraising for Companhia Estrada de Ferro Vitória a Minas
On May 13, 1904, the Companhia Estrada de Ferro Vitória a Minas operates for the first time and, today, it is one of the few Brazilian railways to maintain continuous passenger transport - which is of great tourist importance in the region.
The image shows an original document in French, English and Portuguese, dated March 15, 1906, which refers to the raising of external resources for the Company.
Transport of ore by rail is authorized
In 1909, the company requested to change the original layout of the railway. The order is granted and the company also gains a monopoly on operations in the region, with the proviso that it will build a steel plant there.
Foundation of Companhia Itabira de Minera??o
Original document of the Minutes of the Constitution of Companhia Itabira de Minera??o held on January 8, 1942.
Original document of March 12, 1942 in which Companhia Itabira de Minera??o asks the Minister of Agriculture for authorization to work as a mining company.
Israel Pinheiro's act marks the beginning of 乐播传媒
During 乐播传媒's first year, Israel Pinheiro, an engineer who later became the company's president, was appointed superintendent. In his first act, Pinheiro borrowed a pair of scissors, cut off his shirt sleeve and said: "Now, get to work." This act marks the beginning of the history of 乐播传媒, which, as a newborn, already carried the trajectory of mining in Brazil.
The first engineer
In the book Histórias da 乐播传媒 he reports that his father-in-law was a friend of the then president of the company, Israel Pinheiro. Upon learning of its creation, he asked for a “teaspoon” not to do military service.
A milestone for the advance of exports
The construction of the Port of Tubar?o is a milestone for expanding 乐播传媒's exports and motivating a leap in world navigation. The undertaking was so monumental that Ronny Lyrio, former director of Itabira International questioned the former president of the 乐播传媒, Eliezer Batista: "But, Eliezer, there is no ship of one hundred thousand tons, this one is under construction and will only be ready in two years, and we will make a port for one hundred thousand tons?
Carajás: the discovery
The team was also formed by the geologists and pioneers Erasto de Almeida and Jo?o Ritter. The idea was to look for manganese, but what was found there changed 乐播传媒's history - the region was covered by iron ore. “We already knew that there was iron there, but we were looking for manganese and, in this transaction, Carajás appears. There is nothing like it in the world in terms of reserves and quality of iron ore, said Newton Rezende, former president of 乐播传媒sul, in an interview for the book Histórias da 乐播传媒.
O autógrafo de Drummond
Em forma de agradecimento, o poeta enviou uma mensagem à 乐播传媒. Mais do que o elogio, o veículo ganha um autógrafo de Carlos Drummond de Andrade, cujo a carta foi publicada na edi??o seguinte.
乐播传媒 Zoo and Botanical Park is created
At the facility, approximately 360 animals are cared for. The PZV is located within the National Forest of Carajás, in 笔补谤á, in a Federal Conservation Unit.
A visit from British royalty
The purpose of the visit was to show the Carajás iron ore operation up close. In addition, the royal couple planted a chestnut tree seedling in the Zoobotanic Park. In December 2019, the first fruit of the Brazil nut tree (Bertholletia excelsa Bonpl.), Planted by them during the visit, was observed.
Beginning of a partnership with China
The testimony of lawyer Rony Lyrio, director of Itabira International Company at the time, presents a curious fact about the first shipment of ore to China in 1973: Lyrio tried to speak to John Rothschild, an American negotiator who brokered the sale for China, but he didn't answer the phone. Until 6:01 pm that Saturday, Rothschild called to say the operation had worked. The delay was explained by Shabbat, the Jewish holy day: between 6pm on Friday and 6pm on Saturday, Rothschild would retire to dedicate himself to prayers as mandated by Jewish tradition. "We can say that 乐播传媒's first entry into China was made from New York, via a trader who did not attend Saturdays", summarized Lyrio.
Brasil Imortal Award
Chosen by popular vote on the internet, the winners had their names perpetuated in the scientific nomenclature of unprecedented botanical species discovered in the 乐播传媒 Natural Reserve, in Espírito Santo.
乐播传媒max: Giant of the seas
In addition to being the most efficient ships in the world, they carry a much larger load than other models on the market - up to 400 thousand tons. As of 2018, the company's fleet of ships started to rely on second generation VLOC mineral vessels, Guaibamaxes and 乐播传媒maxes. The new generation emits 41% less greenhouse gases than standard ships for transporting ore, with a loading capacity of 180 thousand tons. Our special book tells about the vessel's timeline and construction process.
A new wave for mining
乐播传媒 has developed technologies that have enabled the use of poorer ores - compact itabirite with an iron content of up to 40%. In short, what was rejected becomes a product. Thus, 乐播传媒 increased the useful life of some mines, expanded its production capacity and entered the “third wave” of mining.
Autonomous mine
Controlled only by computer systems, GPS, radars and artificial intelligence, autonomous trucks move efficiently between the mine front and the unloading area. What sounds like a futuristic film comes true at the Brucutu mine in Minas Gerais.
100% electric locomotive
The locomotive should operate in the yard of the Vitória a Minas Railway, at the Tubar?o Unit, in Vitória.
This is a fundamental step that is in line with our goals of moving towards a more sustainable and carbon-free future.
Our actions in the pandemic
In this sense, we donate quick test kits and PPE, assist in the construction and renovation of field hospitals, purchase hospital equipment and help our suppliers maintain financial health, among other actions.
ITV: science in search of answers
The Instituto Tecnológico 乐播传媒 also has extensive activities in research in the Amazon, ranging from climate change to relations with biodiversity.
"Carajás was a dream with eyes wide open"
“Carajás was a dream with open eyes”, says Eliezer Batista in his book Conversations with Eliezer. And to put into operation a decisive undertaking for transforming 乐播传媒 into one of the largest mining companies in the world, a lot of work was needed.
To transport the high-quality iron ore from the Carajás mines, we built all the logistics. In 1985 the Carajás Railway was inaugurated, a railroad responsible for taking the ore to the Ponta da Madeira Maritime Terminal, in Maranh?o, which is also built and starts operating in 1986.
At 3:00 pm on January 6, 1986, a Monday, the Docepolo ship that sailed carrying tons of iron ore to Japan was lost sight of in S?o Marcos Bay. The mine-railroad-port circuit of the then “Ferro Carajás Project” was officially complete.?
Commitment to Sustainability
To reinforce our commitment to sustainability, in 2019, we assumed ambitious goals.
In line with the best sustainability practices, we reinforced our pact with society: in 2020, we announced investments of at least US $ 2 billion to reduce the company's carbon emissions by 33% by 2030.
History Center
Click here to start
Photo: Ricardo Teles
A story that happens every day
The history of a company is the portrait of its experience, its experience, its learnings, "stories" told by people, individual memories, the dreams of those who made and are part of its trajectory.
In 乐播传媒's case, its memories are directly linked to the development of mining in Brazil, its flight to the international market and the search for an increasingly prosperous, technological and sustainable future. The History Center is an initiative that aims to gather, organize, preserve and disseminate our history, present both in documents and in people's memories.
In this virtual space, you will discover items that are part of our collection and that marked 乐播传媒's path. With the preservation of our cultural heritage, we intend to promote dialogue with society and transform the company into a source of knowledge and learning.
The starting point
A panorama of downtown Itabira (MG), in 1899.
Photo: 乐播传媒
Agency
1st EFVM Locomotive.
Reproduction: Marcele Oliveira
EFVM's first locomotives
乐播传媒's trajectory begins before its official birth. We can say that the railway is a starting point.
The history of locomotives in Brazil begins in the middle of the 19th century, more precisely in 1852. The sepia-toned photograph records a train driver beside one of the first locomotives on the Estrada de Ferro Vitória a Minas (Vitória a Minas Railway), manufactured in 1904.
Fundraising for Companhia Estrada de Ferro Vitória a Minas
Learn moreReproduction: Marcele Oliveira
Estrada de Ferro Vitória a Minas during the 1920s.
Photo:
National Archive
Transport of ore by rail is authorized
In 1908, the extension of the Itabira iron ore deposits was reported: two English engineers consulted the Companhia Estrada de Ferro Vitória a Minas (CEFVM) to find out about the possibility of transporting ore through it. With a favorable opinion, they organize the Brazilian Hematite Syndicate.
Learn more
Man working in iron foundry in the 1940s.
Photo: Peter
Lange / CPDOC / FGV
Itabira Iron Ore is created
In order to replace Brazilian Hematite, in 1911 the Itabira Iron Ore Company is organized, which receives authorization from the Brazilian government to operate.
Itabira Iron Ore was headquartered in London and maintained a representative in Brazil. Its objective was to acquire, explore, develop, work and take advantage of properties, ore deposits, in Itabira.
Nationalization of mineral reserves
Panoramic view of the city of Itabira (MG), in the 1950s.
Photo:
Jean Manzon
During the Vargas Government, the president emphasized the need to nationalize mineral reserves. After many opinions, in 1939 the Itabira Iron Ore contract is declared expired, it loses the federal and state concessions that it held, but according to the Mines Code it still owns the lands and iron mines of Itabira.
Mine facilities in the Pico do Cauê region, in Itabira
(MG).
Foto: National Library Foundation
Foundation of Companhia Brasileira de Minera??o e Siderurgia
In August 1939, Percival Farquhar, an American businessman, owner of Itabira Iron Ore, and six other Brazilians, founded the Companhia Brasileira de Minera??o e Siderurgia. The company obtains operating authorization, in addition to the permission to incorporate Companhia Estrada de Ferro Vitória a Minas.
First shipment of iron ore at the Vitória Port (ES), on the
Greek ship Modesta, in June 1940.
Photo: Mazzei
Foundation of Companhia Itabira de Minera??o
In 1941, a group of business partners of Percival Farquhar founded Companhia Itabira de Minera??o, with the objective of exploring the mines of Itabira Iron Ore.
Learn moreWashington Agreements
In 1942, the Washington Accords oblige the British government to acquire and transfer to the Brazilian government the iron ore deposits belonging to Itabira Iron Ore.
Official Gazette: 乐播传媒 is created
In June 1942, a decree-law by Getúlio Vargas sets the basis for how 乐播传媒 would be organized, which would take over Companhia Brasileira de Minera??o e Siderurgia and Companhia Itabira de Minera??o. In the text, it is possible to identify the legal procedures necessary for the act, such as payments and indemnities. This is the moment when 乐播传媒 also inherits the pre-existing Estrada de Ferro Vitória a Minas.
Diário Oficial 02/06/1942
Reproduction: Marcele Oliveira
Created to last
50 years
Document dated 1942 that brings the manifesto, decrees and statutes of the creation of 乐播传媒. The document is curious that 乐播传媒, a newborn, had a pre-established 50-year term.
Mineral wealth is now from Brazil
Charcoal being loaded into straw baskets for the railroad cars,
probably on the banks of the Doce River.?
Photo: Jean
Manzon
With the creation of CVRD, Brazil definitively obtains possession of a railroad of the highest importance and port facilities for loading ore, in addition to a substantial portion of mineral wealth.
“Now, hands on”
Israel Pinheiro's act marks the beginning of 乐播传媒
Learn more
The president of 乐播传媒 (CVRD), Israel
Pinheiro (in a white suit), and delegation visit the Atalaia ore
wharf at Vitória Port (ES).
Photo: Mazzei
Extraction of ore
Minas Gerais deserves a prominent place in our history. In the beginning, 乐播传媒's operations were concentrated in Itabira. The black and white image records a worker working in the extraction of ore in a rudimentary way, at a time when technological methods of extraction did not exist.
The first engineer
Carlos Nunes de Lima (standing in the left corner of the photo) is officially 乐播传媒's first engineer, admitted on June 26, 1942, just 25 days after the mining company was created.
Learn more
Team photo of the 乐播传媒riodoce E. Clube soccer club, in the
1940s.
Photo: Carlos Nunes de Lima Collection
First shipment of the ore
In 1942, the year in which 乐播传媒 was created, the Second World War is a reality. The Americans were looking for raw materials for the production of armaments and iron ore was essential, which consequently helped the purchase process. However, the first shipment of ore removed from Itabira ended at the bottom of the sea: the English ship SS Baron Napier was attacked by Germans after its departure in July of the same year. The lost load was 5.7 thousand tons.
Here, you see original documents of the first shipment and the Jornal da 乐播传媒 of November 1975 presents a copy of other documents of the shipment of the ore, on July 27, 1942. A curiosity is that the transport insurance covered losses caused by the 'enemies of the King', that is, pirates!
Reproduction: Marcele Oliveira
Minutes of the CVRD Constitution Assembly.
Reproduction:
Marcele Oliveira
Minutes of the CVRD Constitution Assembly
Original document of the Minutes of the Definitive Constitution of the Public Limited Company CVRD, dated January 11, 1943, carries the list with the handwritten signature of each of the shareholders present.
Public Deed of Donation
Original document of the Public Deed of Donation of Itabira Iron Ore Company Limited to the Federal Government, dated January 8, 1943, officializes the donation of deposits that were found in thirteen properties in Itabira.
Public Deed of Donation.
Reproduction: Marcele Oliveira
Reproduction: Marcele Oliveira
A gift to Getúlio Vargas?
Dated 1944, the album was supposedly offered to the then President of the Republic of the United States of Brazil, Getúlio Vargas. The present was a form of homage, since, at that time, Itabira was called Presidente Vargas - in fact, this is one of the curiosities that surrounds the album, which can be accessed in its entirety in our know more.
Learn moreRailroad cars and trains in the 1950s
CEFVM?s Set of Photos.
Reproduction: Marcele Oliveira
The set of 25 original photographs shows the various Railroad cars and trains of railway vehicles on the Estrada de Ferro Vitória a Minas in 1950.
CEFVM?s Set of Photos.
Reproduction: Marcele Oliveira.
IBGE illustrative photo of theTio de Janeiro Stock Exchange.
Photo: Gilson
乐播传媒's first shares are auctioned on the stock exchange
On October 25, 1956, the first 716 CVRD shares were auctioned on the Rio de Janeiro Stock Exchange
Vitória, Espírito Santo (ES), Brazil, 1966 - Aerial view of
construction work on the Tubar?o Port Complex.?
Photo:
Correio da Manh? / National Archives
A milestone for the advance of exports
For the company to advance on the world stage, it was necessary to be able to export more. To this end, on April 1, 1966, the Port of Tubar?o is opened in Vitória, Espírito Santo.
Learn moreCarajás: the discovery
笔补谤á, Brazil, 09/17/1967, Geologist Breno dos Santos - Geologist
Breno dos Santos who worked for Companhia Meridional de
Minera??o participated in the search for minerals in the North
of the country.?
Foto: Breno Augusto dos Santos Collection
On July 31, 1967, geologist Breno Augusto dos Santos makes a landing in a clearing in southeastern 笔补谤á to supply. Breno was chief of staff for geologists at US Steel, an American steelmaker, which was looking for manganese in the region for its mills in the United States.
Learn moreA cinema idea
Sketches of 乐播传媒's historic uniform
No photos of 乐播传媒's first uniform were found. But the book Histórias da 乐播传媒 tells that the engineer of Mines and Metallurgy Jo?o Márcio Queiroga saw a film in which the actor Kirk Douglas wore an engineer uniform and asked his wife to reproduce it, due to the practicality of having a pocket to keep rulers. 乐播传媒's superintendent liked it and asked them to make the same uniform for all employees.
Jornal da 乐播传媒
Learn moreCVRD gains a logo
In August 1975, Jornal da 乐播传媒 highlights the launch of the new logo of the then 乐播传媒 - idealized by Desenho Ltda. The version was the winner of a competition instituted to standardize the company's visual communication.
乐播传媒 Natural Reserve is founded
乐播传媒 Natural Reserve.
Photo: Ricardo Teles
The 乐播传媒 Natural Reserve was founded in 1951, at a time when the concern with the preservation of the environment was little disseminated. In 1978, RNV became an area officially dedicated to conservation and scientific research. Today, the Reserve preserves a unique area of Atlantic Forest practically intact in Linhares, in Espírito Santo. There are about 23 thousand hectares - equivalent to the size of 23 thousand soccer fields.
Drummond's autograph
In the edition of n? 85 of Jornal da 乐播传媒, a report is published about Itabira's birthday, in Minas Gerais. The cover featured one of Drummond's most famous poems, “Sentimento do mundo” (Feeling of the world) and the story used to rescue Itabira from the past.
As a thank you, the poet sent a message to 乐播传媒. More than praise, the vehicle receives an autograph from Carlos Drummond de Andrade, whose letter was published in the following edition.
"Carajás was a dream with eyes wide open"
Learn more乐播传媒 Zoo and Botanical Park is created
Brazilian species of eagle - Harpia
Foto: Ricardo Teles
Created in 1985, the 乐播传媒 Zoo and Botanical Park covers an area of 30 hectares and allows the free movement of species of birds, agoutis and monkeys in their areas of visitation - which allows a unique experience of immersion in the Amazon rainforest.
Learn moreA visit from British royalty
Prince Charles and Princess Diana in Carajás.
Photo:
Marcelo Carnaval
On April 23, 1991, the Prince and Princess of Wales, Charles and Diana, landed in Carajás, 笔补谤á. They are welcomed by students and residents when visiting the complex's residential core.
Learn moreCommemorative book - 50 years of history
乐播传媒 publishes a book with a history of the company on its 50th anniversary.??
Privatization of 乐播传媒.
Photo: Marcelo Carnaval
乐播传媒 is privatized
On May 6, 1997, a hammer is beaten and 乐播传媒 is privatized
乐播传媒 continued to expand its international business and took the first step to start exports to China, today the company's main customer.
Learn moreDeveloping talent in music
Music is capable of awakening the deepest feelings in each of us. That is why, since the 2000s, the 乐播传媒 Música Program has created opportunities for students to participate in musical training and develop their talents.
Watch the movie and find out more about 乐播传媒 Música.
Original Listing / 乐播传媒 / Rio / 2000.
Reproduction: Marcele Oliveira
乐播传媒 arrives at the New York Stock Exchange
In the early 2000s, 乐播传媒 started to have its shares listed on the New York Stock Exchange. The New York Stock Exchange is considered one of the most famous financial institutions in the United States.
60 years: a story told by people
In celebration of 乐播传媒's 60th anniversary, a is published with photos, testimonials and exclusive stories about the mining company's trajectory.
Sossego Mine operates
In 2004, 乐播传媒 inaugurates the Sossego Mine, the company's first copper operation.
乐播传媒 Botanical Park.
Photo: Vitor Nogueira
Stimulating living with nature
The Botanical Park began its activities in May 2004 and is part of 乐播传媒's Green Belt in Vitória, Espírito Santo. The space of 33 hectares of Atlantic Forest is aimed at leisure and encouragement of living with nature.
It is possible to observe more than 140 species of trees in addition to migratory birds, otters, reptiles and alligators of yellow crop.
Facade of the House of Culture.
Photo: Paulo Moreira
Valuing culture
乐播传媒 is an advocate and promoter of the engagement of local culture in its operations. The House of Culture of Can?a dos Carajás is inaugurated in 2004.
The space aims to enable encounters, thoughts and creations. It is an invitation for visitors to socialize, share experiences and learn together.
S?o Gon?alo do Rio Abaixo, Minas Gerais (MG), Brazil, 08/27/2016
- Brucutu Mine.?
Photo: Ricardo Teles
Largest iron ore mine in Minas Gerais starts operating
The Brucutu mine, located in S?o Gon?alo do Rio Below, Minas Gerais, goes into operation in 2006. At the time of the inauguration, the mine / plant complex was considered the largest in initial production capacity deployed in the world. The unit is the largest iron ore mine in Minas Gerais in production.
Purchase of Canadian mining company Inco
Learn more
乐播传媒 has acquired Inco.
Reproduction:
Marcele Oliveira
A new brand
for a new 乐播传媒
With the purchase of Inco and the advancement of our operations in other countries, we need to consolidate our image as a global company. Then, in 2007, a name emerges, a new brand. 乐播传媒. The decision took into account the strength, simplicity and sound of the name 乐播传媒, which is used in several languages.
Suspension of sale to pig iron makers
乐播传媒 suspends the supply of iron ore to pig iron producers that violate labor and environmental legislation in Brazil.
Brazilian Immortal Awards - Commemorative Stamps.
Photo:
乐播传媒 Agency
Brasil Imortal Award
The Brazilian Immortal Award was created in 2008 to enhance the performance of citizens who contribute to the preservation of natural wealth and the development of the country's communities.
Learn morePhoto: Márcia Foletto
Windfences in Tubar?o
Throughout the construction of our history, we continue to learn and seek alternatives that are increasingly sustainable for our business. In 2009, wind barriers, or windfences, are installed in the Tubar?o Complex, in Espírito Santo. The metallic structures, which have a screen attached, surround the main storage yards and aim to reduce the emission of dust.
Each barrier is one and a half times the height of the stockpiled product, varying between 19 and 30 meters in height. The structure was the first in Latin America and 乐播传媒.
Open Letter to Brazil on Climate Change
Seedling Planting.
Photo: Leo Drumond / Agência Nitro
National Forest (Flona) of Tapirapé-Aquiri and Itacaiúnas River.
Photo: Ricardo Teles
Twenty-two private entities and companies with Brazilian capital launched, in 2009, an open letter to Brazil on climate change, presenting their voluntary commitments to reduce greenhouse gas (GHG) emissions. The letter is a milestone because, for the first time, businessmen in the country's productive sector formally present initiatives to combat global warming.
Brazilian Immortal Awards - Young Illustrators.
Photo:
乐播传媒 Agency
Young Illustrators
Young Illustrators Project seeks to awaken artistic skills, disseminate concepts of environmental education and botanical knowledge among young people. The botanical illustration workshops, which took place in 2009, involved two thousand young people and public school teachers in 17 Brazilian cities. Six young people and a teacher were selected to illustrate stamps of species chosen for the second edition of the Brazilian Immortal Award.
乐播传媒 Memorial Minas Gerais.
Photo: Marcelo Coelho
Museum of experiences
A “museum of experiences”. This is the best expression to describe the Memorial Minas Gerais 乐播传媒, located in Belo Horizonte. The space presents the history, culture and traditions of Minas Gerais through provocations in the exhibition content, promoting dialogue with the most diverse visiting audiences.
Inaugurated in 2010, the museum occupies the building where the State Secretariat of Finance functioned, listed by the State Institute of Historical and Artistic Heritage of Minas Gerais ─ IEPHA MG, the building dates back to 1897.
乐播传媒max: Giant of the seas
乐播传媒max is a giant in every sense of the word: the model, specially built to transport ore, which came to be used by 乐播传媒 in 2011, is 362 meters long and over 30 meters high.
Learn more70 years of a living 乐播传媒
The research on 乐播传媒's 70 years was essential for the survey and organization of historical items that contributed to the production of the book, “Nossa História”, and for the launch of the medium-length film that took the same title. The film, which featured 165 respondents from 10 countries, won a Golden Dolphin at the 2012 Cannes Corporate Award.
Root in the Historic Center
乐播传媒 Maranh?o Cultural Center.
Photo: Ricardo Teles
Inaugurated in 2014, the 乐播传媒 Maranh?o Cultural Center takes root in the historic center of S?o Luís, in Maranh?o. The space dialogues with its surroundings in a harmonious way and keeps its doors open to all audiences, encouraging dialogue, creations and new proposals by artists of the local culture.
Complex S11D Eliezer Batista is inaugurated
In 2016, 乐播传媒 inaugurated the S11D Eliezer Batista Complex, the largest project in the company's history. The operation combines cutting-edge technology, low cost and high productivity. Our special magazine features highlights and construction details.
Learn more
Cana? dos Carajás, 笔补谤á (PA), Brazil, 06/14/2017 - Aerial view
of the S11D Eliezer Batista Complex. In the photo, crushing and
screening area.
Photo: Ricardo Teles
Assembly of the new buildings at the Cauê Plant, Itabira,
Minas Gerais, Brazil.
Photo: Bruno Vereza
A new wave for mining
In order to reuse the iron ore that was accumulated in piles formed over the years, the Itabiritos Project appears.
Learn more
Autonomously driven truck with a capacity of 240 tons.
Reproduction: 乐播传媒.com
Autonomous mine
In 2018, huge off-road trucks, with a capacity of 240 tons, circulate on the roads of a mining area without an operator in the cabin.
Learn moreDam breakage I
The brackage of Dam I of the Córrego do Feij?o mine, on January 25, 2019, in Brumadinho, Minas Gerais, forever marks the history of 乐播传媒, its employees and the impacted communities and people. To follow 乐播传媒's main actions since the dam burst, visit: .
乐播传媒 Cultural Institute
The 乐播传媒 Cultural Institute is created with the purpose of democratizing access and promoting art, culture and the development of regional artistic expressions. 乐播传媒 believes in the transforming power of culture and, for more than two decades, the company has invested and fostered multiple Brazilian cultural events.?
100% electric locomotive
乐播传媒 and Progress Rail develop the first 100% electric
locomotive for Brazilian mining.
Photo: Amélio Luiz
Mandelli
The first 100% electric, battery-powered locomotive in Brazilian mining is from 乐播传媒. The project is a partnership between 乐播传媒 and Progress Rail and is part of the PowerShift program, which aims to replace its energy matrix with clean sources.
Learn moreOur actions in the pandemic
Coronavirus Kit - Arrival in Brazil.
Photo: Renan Sim?es
In 2020, the world was taken aback by the new coronavirus pandemic. In addition to reviewing all the health and safety protocols for our operations around the world, we understand that this was a time when we needed to put our efforts into humanitarian aid.
Learn more
Guilherme Correa de Oliveira, senior researcher at ITV in the
Genomics laboratory.
Photo: Ricardo Teles
ITV: science in search of answers
In 2020, the Instituto Tecnológico 乐播传媒 celebrates 10 years of existence. In the same year of its anniversary, ITV and Fiocruz entered into a partnership to strengthen the search for answers on the behavior of the new coronavirus.
Learn moreFundo 乐播传媒 completes 10 years
Launched on June 5, 2010, the 乐播传媒 Fund supported over 75 initiatives in 10 years between research institutions, local governments, NGOs, startups and community associations to protect more than 23 million hectares of forest, contributing , for this, about R $ 130 million in the last decade.
Protection of the Amazon
For over 30 years, 乐播传媒 has been working to protect the forest in the Amazon. In partnership with ICMBio, we maintain six conservation units, which form the Mosaic of Carajás, in southeastern 笔补谤á, an area of about 800 thousand hectares, equivalent to five times the city of S?o Paulo.