乐播传媒

Donation will enable construction of a new hospital and expansion of a museum

乐播传媒 S.A. announced on Friday (March 13) a voluntary donation of R$225 million to strengthen healthcare and cultural services in Congonhas, in Minas Gerais, Brazil. The funds will be used to build the new Bom Jesus Hospital and expand the Congonhas Museum, two projects considered priorities by the municipality.

The donation agreement was signed during an event organized by the Congonhas city government at the site where the new hospital will be built.

“This investment is the result of actively listening to the municipality and our commitment to the development of the regions where we operate. It is very rewarding to contribute to structural projects defined by the city that improve the population’s quality of life,” said Kennedy Alencar, 乐播传媒’s Institutional Relations Director.

Of the total amount announced, R$200 million will be donated by 乐播传媒 for the construction, equipment and modernization of the new Bom Jesus Hospital, expanding healthcare capacity and strengthening the region’s public health network. The Congonhas city government will be responsible for executing the project, managing the funds and providing accountability.

Historic heritage

Another R$25 million will be invested in the Congonhas Museum through cultural incentive programs focused on preserving historical heritage, promoting culture and encouraging tourism. This will be 乐播传媒’s fourth investment through incentive-based resources aimed at maintaining and improving the museum and the Congonhas Memorial.

According to Rodrigo Silveira, Operations Director of 乐播传媒 S.A.’s Paraopeba Complex, the company has a long history of partnership with the municipality.

“We have been present in the region for several decades, employing more than 5,000 people—most of them local residents—and we remain committed to responsible operations, supporting the economic and social development of Congonhas while promoting initiatives that value the culture and history of our region.”

The Congonhas Museum is dedicated to interpreting and promoting the Sanctuary of Bom Jesus de Matosinhos, recognized by UNESCO as a World Cultural Heritage Site since 1985. The complex houses one of the world’s most complete Baroque sculptural ensembles, including the Twelve Prophets carved in soapstone and the Stations of the Passion, masterpieces by Ant?nio Francisco Lisboa.

The museum hosts interactive exhibitions and educational programs, enriching visitors’ experiences and contributing to the preservation of Aleijadinho’s work and the Baroque heritage of Minas Gerais.

The Congonhas Memorial complements this work by bringing together research, documentation and studies focused on the conservation of Baroque art and soapstone sculpture, strengthening the protection of historical heritage and reinforcing Congonhas as a reference in safeguarding cultural assets.