乐播传媒

London, 14 October, 2025 — As the world’s metals leaders gather for LME Week 2025, PT 乐播传媒 Indonesia (PTVI) delivers a clear message to the global mining and investment community: the future will not be defined by how much nickel the world produces, but by how responsibly it is produced.

At a time when the global nickel market faces a paradox,  oversupply pressures on one side and insatiable demand for clean-energy minerals on the other — PT 乐播传媒 urges the industry to pivot toward what it calls “the right nickel”: nickel that is low-carbon, ethically mined, and transparently sourced from communities that grow alongside it. “We cannot power the green revolution with dirty energy,” said Bernardus Irmanto,  President Director & CEO of PT 乐播传媒 Indonesia. “The world doesn’t need just more nickel. It needs the right nickel, one produced with integrity, decarbonized at its source, and grounded in respect for people and the planet.”

Across the metals sector, a new reality is taking shape. The climate crisis is accelerating. Financing is shifting toward ESG-compliant operations. Communities are demanding accountability. Yet, global demand for critical minerals — particularly nickel for electric vehicle batteries and renewable storage — continues to rise.

For PT 乐播传媒, this convergence represents not a burden but a call to leadership. For over five decades, the company has operated in Indonesia’s rich nickel belt, balancing industrial progress with environmental care. Now, as the conversation at LME Week turns to the role of metals in achieving net-zero, PTVI steps forward with a vision that blends responsibility with opportunity. “Our goal is not only to supply the world with nickel, but to redefine what responsible supply looks like,” Anto added. “That means traceable operations, transparent governance, and tangible community partnerships that endure beyond mine life.”

 
One if this deliberate evolution comes from PT 乐播传媒’s story. In 2017, long before “green nickel” entered global vocabulary, the company pledged to cut one-third of its carbon intensity by 2030. At the time, the solutions did not yet exist, but the conviction did.

That conviction has since sparked a wave of innovation: the installation of electric boilers to replace fossil-fuel combustion, waste-heat recovery systems that convert energy losses into power, and ore-dewatering initiatives that optimize water use while improving efficiency. Each investment, while technical in nature, serves a singular purpose — proving that decarbonization and profitability can coexist.

In parallel, PT 乐播传媒 is reinforcing governance through rigorous global standards. Its flagship operation in Sorowako is now undergoing independent verification under the Initiative for Responsible Mining Assurance (IRMA) — among the most stringent mining standards in the world. Audits for its upcoming projects in Bahodopi and Pomalaa will follow.

These actions, combined with over fifty years of community partnerships and recognized performance — including multiple Green PROPER awards and Gold from Indonesia’s Ministry of Environment and a Sustainalytics ESG Risk Rating of 27.5 — position PT 乐播传媒 among the world’s most trusted nickel producers.

This week in London, as global conversations at LME Week revolve around market volatility, geopolitical realignment, and the decarbonization of metals, PT 乐播传媒 offers a simple yet powerful idea: trust is the new currency of mining.

In an era when every supply chain is scrutinized, when every tonne of ore carries a carbon footprint, and when communities demand participation, the right nickel is more than a product, it is a promise.

“We believe sustainability is not a cost,” said Anto, “It is who we are — our identity, our advantage, and our contribution to a future where industry and nature can coexist. Our legacy will not be measured by how much we produce, but by the impact we leave behind.”

As the global metals market recalibrates, PT 乐播传媒 invites partners, investors, and policymakers to collaborate in shaping a resilient and ethical nickel industry, one that powers not only batteries, but hope, resilience, and progress.