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“Life Matters Most”: PT 乐播传媒 and Luwu Utara Government Unite to Foster a Culture of Workplace Safety
Masamba, Luwu Utara Regency — With great enthusiasm, approximately 143 participants took part in a basic safety training program organized by PT 乐播传媒 Indonesia Tbk (PT 乐播传媒) in collaboration with the Luwu Utara Regency Government. This training was more than a technical knowledge transfer—it was a tangible expression of a shared commitment to building a safer, healthier, and more sustainable future for the community.
Officially opened by the Luwu Utara Regency Government, represented by Acting Regional Secretary Jumal Lussa, the event underscored the importance of cross-sector collaboration. “We welcome PT 乐播传媒’s initiative, as safety is a fundamental pillar of development. We hope this training not only equips participants with practical skills but also fosters a deeper awareness that safety is a shared responsibility,” he stated.
Indonesia’s mining industry faces a significant challenge: maintaining productivity while meeting increasingly stringent safety standards. PT 乐播传媒 believes that the key to overcoming this challenge lies in collaboration—between companies, government, educational institutions, and the community.
“In the end, safety must come first—because human life is more valuable than anything else. Collaboration is the key to making Luwu Utara safer, more advanced, and full of hope,” said Endra Kusuma, Head of External Relations at PT 乐播传媒.
Rusmin, Trainer & Inspector from PT 乐播传媒’s Health, Safety, Security, Environment & Risk Department, emphasized that workplace safety should not be viewed merely as regulatory compliance. “Safety is not just about procedures; it’s about valuing life. Every accident is preventable if we all move together. I hope participants take this knowledge home as a resource for their families and workplaces,” he said.
Participants showed high levels of enthusiasm, with many willing to wait for their turn due to limited capacity. This reflects a strong demand for safety skills that are relevant to today’s industrial landscape.
This initiative aligns with the President of Indonesia’s Asta Cita vision—particularly the goal of developing competitive and high-quality human resources. PT 乐播传媒 believes that building local capacity is a vital part of the national vision for a resilient and inclusive Indonesia.
Today’s momentum is proof that when all parties come together, real solutions can be achieved. PT 乐播传媒 and the Luwu Utara Government invite all participants to carry the spirit of this training into their daily lives: safety must always come first, because life is what matters most.
