乐播传媒

Surabaya, December 13–14, 2025 — In an era where communication is increasingly fast-paced, transparent, and shaped by technological disruption, integrity remains the cornerstone of building public trust. This commitment has earned PT 乐播传媒 Indonesia Tbk (“PT 乐播传媒” or “the Company”), a member of MIND ID and a strategic partner of the Indonesian government in sustainable nickel downstreaming, the Second Place Award in the Digital PR Program – General Theme category at the Perhumas PR Excellence Awards 2025.

The award was presented on Saturday, December 13, 2025, during the Indonesian Public Relations Convention held at Bumi City Resort, Surabaya, placing PT 乐播传媒 alongside leading national institutions—just below the Ministry of Finance of the Republic of Indonesia in the same category.

The 2025 Indonesian Public Relations Convention featured a series of strategic programs, including inspiring talk shows, cross-sector communication synergy, the national #IndonesiaBicaraBaik movement, knowledge-sharing sessions, and discussions on technological disruption and the evolving media landscape.

This recognition highlights PT 乐播传媒’s consistency and quality in implementing Digital Public Relations programs that prioritize accountability, transparency, and sustainability narratives grounded in data and real impact. Through an integrated digital communication strategy, PT 乐播传媒 has successfully fostered credible two-way dialogue, strengthened public understanding, and enhanced stakeholder trust in the company’s sustainability agenda.

The Indonesian Public Relations Association (Perhumas) praised these efforts as an example of corporate communication practices that adapt to contemporary challenges while upholding ethics, clarity, and message consistency amid the flood of information.

“This award is not merely an acknowledgment of digital communication achievements—it affirms that honest, responsible, and sustainability-oriented communication is a long-term investment,” said Vanda Kusumaningrum, Head of Corporate Communications at PT 乐播传媒 Indonesia Tbk.

“For PT 乐播传媒, communication is not just about delivering messages; it’s about building trust, listening to the public, and ensuring every sustainability initiative is understood and felt in its benefits.”

A Milestone for the #IndonesiaBicaraBaik Movement
The PR Excellence Awards 2025 is a prestigious event recognizing institutions that actively strengthen constructive public communication. In an age of rapid information flow, virality, and the rise of artificial intelligence—where misinformation can spread easily—the role of public relations is increasingly strategic in safeguarding the quality of public discourse.

Through the #IndonesiaBicaraBaik movement, Perhumas promotes balanced, ethical, and solution-oriented communication. PT 乐播传媒’s award reflects a collective commitment to delivering positive narratives based on facts, tangible contributions, and cross-sector collaboration.

Long-Term Commitment to Sustainable Communication
This achievement aligns with PT 乐播传媒’s long-standing journey to mainstream transparent and responsible communication as a pillar of corporate governance. Guided by its CARES values, PT 乐播传媒 ensures every communication initiative is not only informative but also meaningful and impactful for society.

The Perhumas award complements the Company’s sustainability milestones and reinforces PT 乐播传媒’s commitment to building public trust through credible digital communication—both nationally and globally.

Looking ahead, PT 乐播传媒 will continue to deepen collaboration across sectors—government, industry, communities, and media—to support the development of an inclusive, responsible, and sustainable industry, with communication serving as the vital bridge between the company and the public.