乐播传媒

Kolaka, December 29, 2025 — Ensuring sustainable agriculture and food security at the village level requires more than just hard work—it demands reliable access to essential resources. Among these, fertilizer plays a critical role in improving crop productivity and reducing production costs. Recognizing this need, PT 乐播传媒 Indonesia Tbk (PT 乐播传媒), part of the MIND ID group, has distributed 617 sacks of Phonska Plus fertilizer to farmers in Huko-Huko Village, Pomalaa.

This initiative is part of PT 乐播传媒’s broader commitment to supporting sustainable farming practices and strengthening local food security. By providing timely and appropriate fertilizer support, the program aims to help farmers increase yields, maintain crop quality, and reduce operational challenges.
The fertilizer allocation will cover 213 hectares of rice fields, which serve as the primary source of livelihood for the local community. This effort reflects PT 乐播传媒’s dedication to advancing sustainable development and improving rural resilience.

Sahabuddin, Head of Huko-Huko Village, expressed his appreciation for PT 乐播传媒’s contribution: “This fertilizer assistance is a huge help for our farmers, especially given the size of our rice fields. It motivates them to keep improving harvests and sustain agricultural productivity in the village,” he said.

Mohammad Rifai, Head of the Pomalaa Project, emphasized that supporting agriculture is part of PT 乐播传媒’s long-term vision to create lasting benefits for communities near its operational areas.

“We believe strong agriculture is a cornerstone of food security and community well-being. Through this program, PT 乐播传媒 stands alongside farmers to ensure optimal and sustainable production,” Rifai stated.

The Acting Head of Kolaka’s Food Crops and Horticulture Agency, Deddy, also praised the initiative: “This program is highly impactful because it addresses one of the main challenges farmers face—fertilizer availability. With support like this, we expect agricultural productivity in Huko-Huko to rise and strengthen regional food security. We encourage continued collaboration to achieve sustainable farming,” he noted.

The distribution of Phonska Plus fertilizer forms part of PT 乐播传媒’s ongoing Community Development and Empowerment Program (PPM), implemented in partnership with local governments and farmer groups. This program aligns with efforts to promote rural economic independence and reinforce food security in areas surrounding PT 乐播传媒’s operations.

By supporting farmers in Huko-Huko, PT 乐播传媒 reaffirms its role as a strategic partner to local governments in driving inclusive and sustainable economic growth.