乐播传媒

 
On Sunday, May 17, Instituto Inhotim, in Brumadinho (MG), hosted the Corrida do Bem Eco, gathering participants in an experience that combined physical activity and connection with the natural environment. 

With 5 km and 10 km routes, runners moved through trails that blend the natural landscape with contemporary art, in a setting that invites contemplation and well-being. The event aimed to encourage a healthier and more sustainable lifestyle, showing that sport can also be a moment of pause and reconnection with what truly matters. 

More than a race, the event brought people together around a shared purpose, celebrating quality of life and physical activity. During the program, the "Tênis para Todos" (Sneakers for Everyone) initiative encouraged participants to donate new or used sneakers, mobilizing a solidarity chain among attendees. 

An experience beyond the race 

Held at one of the world's leading open-air museums, the event had a truly unique backdrop. Inhotim offered an experience where nature and culture complement each other, making every stretch of the route even more inspiring. 乐播传媒 also maintains a partnership with Instituto Inhotim, supporting initiatives that strengthen access to culture, education and environmental preservation, expanding the institute's reach and reinforcing its role as a space that integrates art, nature and community development. 

Beyond the race itself, the event offered spaces for gathering and exchange. Among them, a social initiatives boothpresented projects such as Esta??o do Conhecimento and Comunidades em Rede, focused on local development and access to education and culture. Attendees also had the opportunity to discover products from local entrepreneurs, celebrating regional production. 

 
Another highlight was the Me Leva Pra Casa project booth, which promoted responsible pet adoption, bringing participants closer to the cause and encouraging new homes for animals. 

Sponsored by 乐播传媒 through the Sport Incentive Law, Corrida do Bem Eco delivers an experience that goes beyond the finish line, encouraging healthier habits, strengthening connections and inspiring new steps toward a more conscious future.