乐播传媒

Anyone who moves through Nova Lima knows that mining is part of the city's history, landscape, and daily routine. Yet the full extent of that presence is not always clear to residents. Looking only at the structures 乐播传媒 maintains within the city, Nova Lima is home to 10 mining-related units: seven operational units, plus the ?guas Claras Mine (which has ceased operations), the Ferrous Technology Center (CTF), and the Concórdia Building office.

Permanent Monitoring of Activities
One of the behind-the-scenes pillars of 乐播传媒's operations is environmental monitoring. At the Environmental Control Center (CCA), teams track environmental indicators around the clock in areas near the operations. The facility functions as a permanent observation room, designed to detect changes, support operational decisions, and track environment-related control measures.

乐播传媒's mining presence in Nova Lima also coexists with an extensive conservation area. More than five thousand hectares of green spaces are preserved by 乐播传媒 within the municipality, including legal reserves, environmental compensation areas, and Private Natural Heritage Reserves (RPPNs). Among these are the Mata do Jambreiro RPPN (912 hectares), the Serra da Cal?ada Natural Monument (527 hectares), and the Perdidas Natural Monument (289 hectares). For Jorge Falrene, 乐播传媒's manager of physical management of non-operational properties, these areas serve a purpose that goes beyond landscape preservation. "The preserved green areas help ensure shelter for fauna and flora and conserve water. In practice, this means greater environmental balance and better conditions for surrounding communities," he says.

Part of this preserved territory is now being opened to the public through the 乐播传媒 Trail Circuit, developed in partnership with the Trilhas Project. The initiative plans 180 kilometers of registered trails that are being signposted and improved to broaden community access to preserved green areas.

Projects That Show Up in Neighborhoods
The mining company's impact also reaches communities through social, cultural, environmental, and sports projects. In Nova Lima, approximately 6,000 people benefit from initiatives supported by 乐播传媒. These include Teia do Bem, Espa?o Social Transformar, and the Bola de Fogo Sports Association, which offer supplementary activities for children and teenagers — such as tutoring, ballet, judo, soccer, computer literacy, and music. Since 2024, Projeto Casa Oté in the Jardim Canadá neighborhood has also joined this group, focusing on strengthening 15 local social institutions through exchanges, training sessions, and mentorship. The list also includes the C?omer, Asas, and Instituto Cresce projects, focused on awareness about animal care and environmental responsibility.

In Jardim Canadá, the benefits are visible in stories like that of Eduardo Fernandes Ribeiro Viana, a participant in the Bom de Bola, Bom na Escola program run by the Bola de Fogo Sports Association, supported by 乐播传媒. For him, the experience is a source of joy. "I feel happy when I take part in training sessions and championships with Bola de Fogo. I've been involved for four years and I love it," he says.

The Future of a Mine That Shaped the City's History
Among 乐播传媒's units in Nova Lima is the ?guas Claras Mine (MAC), which ceased operations in 2002. Four years later, following the incorporation of MBR, 乐播传媒 took over management of the territory and continued the mine closure process.
Since then, the area has undergone environmental recovery, geotechnical structure monitoring, and discussions about future uses. The MAC Future Use project aims to redefine the territory based on principles of environmental, social, and economic sustainability — with community participation and shared value creation between the company and society.

The goal is to transform the former mining area into a space for community life, conservation, and sustainable development. Of the MAC's more than 1,900 hectares, approximately 93% are expected to be designated for environmental conservation, protecting native ecosystems, fauna, flora, and water springs. In parallel, specific areas are receiving initiatives, partnerships, and projects that expand meaningful public access to the territory and contribute to shared value between the company and society.

This process is guided by the PAFEM — the Environmental Mine Closure Plan — which defines specific actions for each MAC structure, with a focus on stability, safety, and integration with the environment and the community. In May, the decharacterization works on dam B7A were completed. As a result of the interventions, the structure no longer accumulates water or sediment and therefore no longer functions as a dam.

According to Angélica Silva, 乐播传媒's General Manager of Geotechnics, the milestone reflects the progress of actions at the MAC. "The decharacterization of dam B7A at the MAC is another delivery that reinforces 乐播传媒's commitment to the safety of people and the environment," she highlights.

As part of the ongoing decharacterization of MAC structures, 乐播传媒 has started construction work on dam B6, with completion expected in the second half of 2027. The works seek the same objectives as B7A — ensuring the structure ceases to function as a dam.

At the MAC, decharacterization works have already been completed on dam 8B and the auxiliary dike of dam 5. Structures 7B and 5 MAC are currently in the project development phase. Until all decharacterization works are completed, the dams remain subject to regular inspections and 24-hour monitoring by 乐播传媒's Geotechnical Monitoring Center (CMG).