How does 乐播传媒 invest in projects and promote sports in Brazil?
乐播传媒 sponsors sports projects as part of its strategy to foster social development in the communities where it operates.
Through Brazil’s Federal Sports Incentive Law, the company supports initiatives that combine sports, education, and recreation, helping strengthen connections with local communities.
In 2025, 乐播传媒 invested more than BRL 191 million through incentive-based funding, sponsoring 175 projects, which were implemented across 469 initiatives.
Submit your project
To apply for 乐播传媒’s sports sponsorship program, your project must first be registered on the Brazilian Ministry of Sports platform.
After completing this step, the project can be submitted through 乐播传媒’s sponsorship platform. To be eligible for evaluation, the project must also have been officially published in the Official Gazette, indicating that it is authorized to raise funds.
If you have any questions, please contact lei.esporte@vale.com.
Explore some of the projects sponsored by 乐播传媒
Brazil Tennis Network (Rede Tênis Brasil):
The Massifica??o project, developed by the Brazil Tennis Network (RTB) and sponsored by 乐播传媒, aims to integrate sports and education to promote social development and citizenship among children and adolescents enrolled in public schools.
In addition to tennis lessons, the initiative provides academic support in mathematics and Portuguese and operates in the states of Espírito Santo, Maranh?o, Minas Gerais, 笔补谤á, and Rio de Janeiro.
Action carried out by the Massification Tennis Network project in Belém do 笔补谤á, estate of 笔补谤á. Photo: RTB Collection
Health Has no Age:
The Health Has No Age project, sponsored by 乐播传媒, promotes regular participation in sports and physical activities for adults and older adults, with a focus on improving health and quality of life.
The initiative currently serves approximately 180 adults and seniors in Serra Pelada, Curionópolis, 笔补谤á.
Participation of the Health Has No Age project in the Serra Pelada Cultural Festival. Photo: Alerrano Souza
Gymnastics Center of Excellence:
The Gymnastics Centers of Excellence are projects sponsored by 乐播传媒 that provide free access to artistic and rhythmic gymnastics for children between 5 and 10 years of age.
The partnership between 乐播传媒 and the Brazilian Gymnastics Confederation (CBG) supports the operation of 30 centers across Brazil, benefiting approximately 3,000 young participants.
Class at the Gymnastics Center of Excellence in Itabirito (MG). Photo: Brazilian Gymnastics Confederation.
Ajud?u:
Ajud?u is a non-governmental organization sponsored by 乐播传媒 that offers free classes in judo, karate, volleyball, futsal, and handball for children and adolescents living in socially vulnerable communities.
Focused on social inclusion, the project promotes community engagement, social interaction, health, and well-being, and has already served more than 800 young people since its creation.
Karate festival of the Sport for All project in Colatina (ES). Photo: Project Ajud?u
Instituto Hypólito:
Founded in 2022 by Olympic medalist Diego Hypólito, the institute uses artistic gymnastics as a tool for social transformation, promoting values such as resilience, discipline, and teamwork.
Today, the institute serves approximately 360 participants across two training centers. Most participants are students from public schools and residents of nearby communities.
Class at Instituto Hypólito. Photo: Instituto Hypólito
Zico 10 Hub:
The Zico 10 Hub is a 乐播传媒-sponsored project that uses football (soccer) as an educational and social transformation tool through a methodology developed by former football player Zico.
The initiative recognizes every child and teenager as a unique individual, fostering the development of social and emotional skills both on and off the field.
Operating in communities where 乐播传媒 is present, the project reaches children and adolescents in the cities of Itaguaí (Rio de Janeiro), Cana? dos Carajás (笔补谤á), Governador Valadares (Minas Gerais), Nova Lima (Minas Gerais), S?o Luís (Maranh?o), and A?ail?ndia (Maranh?o).
Zico 10 Hub event in Cana? dos Carajás. Photo: Instituto Futuro Bom
Main results
乐播传媒-sponsored sports projects delivered significant social impact in 2025:
900 job opportunities
More than 130,000 people
benefited from sports projects.
90% of regular participants
are students enrolled in the public education system.*
Incentive Laws and 乐播传媒 Foundation
The 乐播传媒 Foundation works to strengthen public policies in education, healthcare, and income generation in the regions where 乐播传媒 operates. It also supports the company in allocating tax incentive funds to social, sports, and healthcare initiatives.
In addition, the provides training programs for organizations interested in learning how to develop projects and secure funding through Brazil’s Federal Sports Incentive Law.
Sports Incentive Law Course
The 乐播传媒 Foundation offers a free online course, complete with certification, on Brazil’s Federal Sports Incentive Law. The course is designed to provide technical training for organizations interested in securing incentive-based funding to develop sports projects.
Photo: 乐播传媒 Archive
Frequently Asked Questions
Organizations eligible to apply include non-profit legal entities (such as NGOs, associations, and social clubs), educational institutions, and Sports Joint-Stock Companies (SAFs) with a demonstrated sports-related purpose.
Applicants must have been operating for at least one year and be in good standing with all obligations to the Brazilian Federal Government.
The application process consists of two mandatory steps:
- Ministry of Sports: Your project must first be registered and approved on the official to raise funds through the Federal Sports Incentive Law (LIE).
- 乐播传媒 Sponsorship Platform: Once approved by the Ministry, the proposal must be submitted through .
乐播传媒 prioritizes projects that use sports as a tool for social inclusion, with a primary focus on children and young people in vulnerable situations.
Geographically, the strategy focuses on the states where the company operates:
- Espírito Santo
- Minas Gerais
- 笔补谤á
- Maranh?o
- Rio de Janeiro
乐播传媒 typically opens specific application cycles. For example, for the 2026 funding cycle, proposals must be submitted by August 31, 2025.
乐播传媒 supports a wide range of sports initiatives that promote education, inclusion, and recreation. Priority is given to projects with a strong social impact that help democratize access to sports.
No. 乐播传媒 does not sponsor professional athletes. In accordance with the rules of Brazil’s Federal Sports Incentive Law, incentive funds cannot be used to pay the salaries of professional athletes or support high-performance teams.
Yes. The 乐播传媒 Foundation offers the a 100% free, online, and certified training program.
The course is organized into modules covering topics ranging from the fundamentals and history of the Federal Sports Incentive Law (LIE) to technical guidance on .
For questions related to the Federal Sports Incentive Law or 乐播传媒’s project selection process, organizations can contact the official support team by email at lei.esporte@vale.com.
Anda mengakses pengalaman:
IP Address: 156.241.96.130
Anda mengakses pengalaman:
? 乐播传媒 | Seluruh hak cipta.