乐播传媒 believes in the transformative power of culture, sports, and knowledge
乐播传媒 is the largest private investor in culture and sports in Brazil. That is why we support projects connected to our purpose and that generate real impact for society. There are different pillars and forms of investment, encompassing cultural, sports, and technical-institutional initiatives.
Discover the support opportunities below.
Photo: Alan Rodrigues
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Frequently asked questions
乐播传媒 is the largest private investor in culture and sports in Brazil through federal tax incentive laws.
乐播传媒 supports sports through the Federal Sports Incentive Law, investing in projects that strengthen education, leisure, and social development in the communities where it operates. The company sponsors sports initiatives that promote inclusion, well-being, and opportunities for sports participation in different regions of the country, contributing to education and leisure activities and strengthening relationships with communities.
乐播传媒 conducts public calls through the Federal Cultural Incentive Law, via the 乐播传媒 Cultural Institute, and through the Sports Incentive Law, via the 乐播传媒 Foundation. Among the nationwide calls, the 乐播传媒 Cultural Institute Call stands out, with applications submitted between May and June.
In addition, the 乐播传媒 Cultural Institute promotes regional calls through its four cultural venues: Casa da Cultura de Cana? dos Carajás, Centro Cultural 乐播传媒 Maranh?o, Memorial Minas Gerais 乐播传媒, and Museu 乐播传媒. These initiatives aim to support and reward artists and cultural agents, as well as to build the programming of these venues, ensuring diversity of proposals and the democratization of cultural funding.
Sports: 乐播传媒 Foundation
Technical-institutional projects: 乐播传媒 website and