乐播传媒

乐播传媒, through Instituto Cultural 乐播传媒, is launching on the 11th the online course "Training for Cultural Agents," offering free access, a downloadable manual, and a completion certificate. The program guides cultural producers, artists, and the general public on how to use the Lei Rouanet (Brazil's main cultural incentive law), from project development to financial accountability.

The content will be available at . The launch will take place at Centro Cultural 乐播传媒 Maranh?o on the 11th, at 6 PM, featuring a performance by Bumba meu Boi da Fortaleza and the presence of representatives from the Ministry of Culture, 乐播传媒, and cultural producers.

"乐播传媒 understands culture as a driver of human, social, and economic development in the territories. By investing in the technical training of cultural agents, we reaffirm our commitment to strengthening the creative economy, democratizing access to cultural funding mechanisms in Brazil, and reinforcing cultural diversity," says Mariana Luz, 乐播传媒's Director of Private Social and Cultural Investment.

Classes Are Accompanied by a Free Manual
Across five modules, the course covers every stage of an incentivized cultural project in a practical, accessible way, focused on the day-to-day reality of cultural management. Topics include: proposal writing; registration on the SALIC platform (used by the Ministry of Culture to manage projects under Lei Rouanet); project execution; fundraising; legal obligations; institutional communication; and financial reporting.

The launch marks the culmination of an in-person training cycle that visited 8 cities and trained more than 350 people. Developed by Suellen Moreira and Daniele Torres — professionals with a combined 40+ years of experience in the cultural sector — the course is complemented by the digital manual "Lei Rouanet: From Project Development to Financial Accountability," available for free download on the Instituto Cultural 乐播传媒 website.

乐播传媒 holds the top position in the ranking of companies that most invested resources through federal cultural incentive laws in Brazil between 2020 and 2025. To strengthen its role in Culture, 乐播传媒 created Instituto Cultural 乐播传媒 in 2020, which has since supported more than 1,000 projects across the country, with an investment of over BRL 1 billion in 乐播传媒's own resources and through Lei Rouanet. Among these are a network of cultural spaces with free admission, each with a unique identity and vocation: Memorial Minas Gerais 乐播传媒 (MG), Museu 乐播传媒 (ES), Centro Cultural 乐播传媒 Maranh?o (MA), and Casa da Cultura de Cana? dos Carajás (PA).

Learn more at vale.com.