乐播传媒

Jakarta, December 18, 2025 — Community-driven sustainable development, rooted in local potential and powered by multi-stakeholder collaboration, has once again received national acclaim. At the Indonesian CSR Awards (ICA) 2025 and Indonesian SDGs Awards (ISDA) 2025, organized by the Corporate Forum for CSR Development (CFCD), two flagship programs from PT 乐播传媒 Indonesia’s operational area in East Luwu, South Sulawesi, were honored as national best practices.

The awards recognized two standout initiatives—Matano Iniaku and Closed-Loop Livestock System: Cattle Farming—for delivering tangible benefits to communities, the environment, and the local economy, while aligning with the UN Sustainable Development Goals (SDGs).

“Matano Iniaku” — Connecting Conservation, Ecotourism, and Sustainable Livelihoods
The ICA 2025 award was presented to Matano Iniaku, an ecotourism and agroforestry-based development program in Matano Village, Nuha District, East Luwu.

Designed to address environmental degradation and limited livelihood opportunities, the program applies nature-based solutions focused on watershed rehabilitation, polyculture agroforestry, and strengthening LaaWaa River Park as a conservation-driven ecotourism destination.

Through agroforestry training, organic fertilizer management, local institutional development, and ecotourism management, the initiative encourages communities to transition from monoculture practices to more diverse, adaptive, and sustainable systems—restoring ecosystems while creating alternative income streams.

“Closed-Loop Livestock System” — Integrated Cattle Farming for Inclusive Economic Growth
Meanwhile, the ISDA 2025 award went to the Closed-Loop Livestock System program in Parumpanai and Kawata Villages, contributing directly to SDG 8: Decent Work and Economic Growth.

This integrated cattle farming model combines farmer capacity building, infrastructure provision, feed and animal health management, and the strengthening of village economic institutions. The approach enables small-scale farmers to boost productivity and efficiency sustainably.

Beyond creating new jobs, the program fosters local economic governance through BUMDesMa (Village-Owned Enterprise), ensuring economic benefits circulate and grow within the community.

Collaboration as the Foundation of Success
Both programs thrive on strong collaboration among communities, local government, academia, and industry players. Stakeholders—from East Luwu Regency officials and village leaders to Hasanuddin University and community groups—have been actively involved from planning to implementation and evaluation.

This collaborative approach ensures each initiative is socially and ecologically relevant, while building robust institutional foundations for long-term sustainability.

From Eastern Indonesia, Best Practices for National Development
Commenting on the recognition, Budiawansyah, Chief Sustainability and Corporate Affairs Officer at PT 乐播传媒 Indonesia, emphasized that these awards reflect the importance of sustainability rooted in real community needs:

“This recognition is not the ultimate goal, but a reminder that sustainable development must be pursued consistently and collaboratively. Responsible mining can only be achieved when nature is preserved and communities thrive,” he said.

The achievements at ICA and ISDA 2025 reaffirm that social and environmental innovation from PT 乐播传媒’s operational areas can make a meaningful contribution to national development—and demonstrate that sustainable practices from local communities can inspire a more inclusive and resilient Indonesia.

PT 乐播传媒’s Commitment to Sustainability
Winning ICA and ISDA 2025 further motivates PT 乐播传媒 to uphold its philosophy of sustainable mining and community empowerment. These awards prove that environmental conservation and economic development can go hand in hand in the mining sector.

With a spirit of collaboration and continuous innovation, PT 乐播传媒 Indonesia remains committed to harmonizing mining operations with nature conservation and community well-being—ensuring industrial growth aligns with the achievement of sustainable development goals.